Creating Opportunities for the Development of Craft Beer Tourism in Serbia as a New Form of Sustainable Tourism

Beer may not be the oldest alcoholic beverage, but it is definitely among most popular beverages in Serbia today. The authors conducted a survey 2019, during three major beer festivals, on total sample of 542 festival visitors. set goal research: sensory preferences, habits, knowledge production process and healthy lifestyle influence choice type, respondents older than 18 years. Further, was to investigate extent which craft tourism can developed Serbia, an aid sustainable development. SPSS software, version 26.00, used for data processing. Descriptive statistical analysis determined average values all items from given research groups. considered that, determining group factors, have strongest predictor power predicting choice, best results by Binary Logistic Regression. logarithm chances, chances probabilities has also been whether some future period visitors over age will chosen instead factory beer. obtained show that mainly consume beer, tendencies play leading role preserving creating quality, as well attracting regular consumers tourism. importance undoubtedly seen resolving existing doubts about quality tourist market Serbia. In addition, improve measures around creation recognizable identity Serbian festival, wider market.